Experience UK

Experience UK is a UK trade body which exclusively flies the flag for the UK Experience Economy. We represent Great British companies that create, deliver, and operate world class visitor attractions and experiences. Our diverse range of members inject the magic into visitor destinations globally, and partner with themed attractions, museums & galleries, family entertainment centres, retail destinations, public & instillation art venues, brand experiences, live events, and everything in between to deliver next-generation guest experience.

Supporting Our Members

Experience UK works closely with the UK’s Department for Business and Trade and industry-driven Advisory Board to create a programme of support for our members. This includes taking delegations to the sector’s flagship tradeshows, tailored trade missions to respond to overseas opportunities, insightful market research, and a constant flow of business intelligence opportunities from around the world.

Recently the organisation has been focused on ways that experiential solutions can help revitalise spaces and places in towns and city centres across the United Kingdom. In 2022 we, in partnership with the Department for Business and Trade to produce an insights report which explored the wealth of emerging opportunities for experience-led offerings, highlighting organisations driving and commissioning these projects in the UK, whilst also delving parallel trends across the Middle East and North America. In addition to this report, we have produced several brochures that showcase the depth and scale of expertise UK companies can bring to help revitalise high streets, shopping malls, downtowns, and lifestyle destinations around the world.

To bring together custodians of the high street, leisure operators, and experiential expertise, we launched the Experience on Main Street Conference in 2023 with the first edition taking place in Leicester, a city that has made great strides in regeneration and placemaking strategies, alongside significant investment in culture and animating public spaces.


The Experience on Main Street Conference will take place 10 July 2024 at University of the Arts, London: Central St Martins

Secure your spot on 10 July 2024 at University of the Arts, London: Central St Martins to connect with industry leaders and gain insights into transforming spaces.

© 2024 Experience On Main Street Conference