Experience On Main Street Conference Programme

This year, we bring together thought leaders, developers, urban planners, and cultural curators to explore the transformative power of culture-led regeneration. Our sessions will delve into the successful cultural regeneration in Kings Cross, the groundbreaking Outernet development at Tottenham Court Road, and other pioneering mixed-use urban projects from around the globe. Join us as we discuss adaptive reuse, co-curating arts projects, and the metrics for measuring success across economic, environmental, and wellbeing dimensions. Together, we’ll uncover the challenges and opportunities in creating vibrant, experience-driven urban spaces.

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Conference Programme

8.30am – 9.00 am: Registration, Tea, coffee, networking
9.00am: Welcome: Emily Smith, Experience UK Advisory Board / Experience on Main Street Conference Producer
9.10am: Richard Parry Head of Creative Services, Department for Business and Trade unveils CARE for your community; a placemaking tool for anyone looking to drive regeneration through experience design, arts and culture.
9.30am – 9.50am: KINGS CROSS KEYNOTE SPEECH: Nick Searl, Executive Director of Related Argent will share with us insight from one of the most successful culture led regeneration projects right here in the heart of Kings Cross.
9.50 – 10.20am: KINGS CROSS KEYNOTE PANEL: Nick Searl will be joined by Stephen Mayhew. Chief Business Officer of The Francis Crick Institute, Andrew Caruso Partner at Hatch and Richard Slaney, CEO of Lightroom to discuss the impact of the cultural interventions across the estate. Chaired by Bernard Storch Partner, PLP Architecture.
10.20 – 11.10 am: Regeneration across the UK PANEL: Developers, local government and creative enterprise zones from across the UK will share the upcoming culture and leisure driven redevelopment projects. Mike Clewley, Cultural Tourism Manager – Mayor of London’s Culture team at City Hall, Jon Day, Operational Manager for Tourism & Investment, Cardiff Council, William Chamberlain. Founding Partner, Creative Wick and Solicitor and Senior Partner, Counterculture and Kitty Vaughan. Asset/Leasing Manager at Pradera Lateral. Chaired by Richard Parry, Head of Creative Services, Department of Business and Trade.
11.10am – 11.30am: Refreshments, exhibition and networking
11.30 -11.50am: MEASURING SUCCESS KEYNOTE SPEECH: Karrie Goldberg from Outernet Venues and Rowena Maddock from Outernet share the impact of the Outernet development on Tottenham Court Road.
11.50 – 12.30 pm MEASURING SUCCESS KEYNOTE PANEL: Outernet will be joined by Cannon Ivers of LDA architects and Professor Derek Clements-Croome of Reading University to discuss the differing models for measuring success from economic, environmental to health and wellbeing. Chaired by Yael Coifman, Joint Founding Partner, Leisure Development Partners
12.30 – 1.30pm: Lunch, exhibition and networking
1.30pm – 2.20pm: Mixed-use urban developments across the globe. PANEL: Placemaking experts, urban masterplanners, developers and culture and experience producers discuss noteworthy international developments. Featuring Jevan Chowdhury, Creative Director, Wind and Foster, Jon Drape, Director Broadwick Group and Dr. Marta Gonzalez Ruiz Director – PLP Architecture. Chaired by Emily Smith, Emily Smith Associates.
2.20 – 3.10pm: Ground floor vacancy and dying high streets PANEL: Local councils, Heritage Action Zones and Experience Designers take a look at how local authorities and custodians of urban realm can encourage adaptive reuse of the vacant properties. Featuring Karrie Goldberg, The Kagency, David Hutchinson, Path Entertainment, Becky Jones Someday Studios, Hannah Harris, CEO Plymouth Culture. Chaired by Neil Dolan, Managing Director Little Lion.
3.10am – 3.30pm: Refreshments, exhibition and networking
3.30pm – 4.20 pm: Community co-curation PANEL: Experts in co-curating arts and cultural placemaking projects will come together to share case studies and discuss best practice. Featuring Tracey Robbins and Dan James, Eden Project, Nephertiti Oboshie Schandorf, Peckham Platform, Artichoke, Moira Lascelles, UP Projects, Jenny Natusch, Escape2Make Morcombe. Chaired by Nathalia Vartapetova, Senior Consultant, AEA Consulting
4.30pm – 5.10pm: BUILDING A SHARED UNDERSTANDING KEYNOTE PANEL: Developers and experience designers to explore the challenges and opportunities in developing large scale experience driven projects at the heart of developments. Featuring Kitty Vaughan Pradera Lateral, Samuel Kirk Director BCI Studio, John Sullivan Founder and Director, The Big Picture / The Light and Neil Connolly, Creative Director, The Everywhere Group. Chaired by Julie Fitzsimmins, Chairman Lodestar
5.10 – 5.30pm: Closing remarks
5.30 – 8.00pm: Mixer social event at Lightroom (a short 4 min walk) with discounted drinks and complementary entrance to ‘The Moonwalkers: A Journey With Tom Hanks’
Programme and timings correct at time of publication and might be subject to change

Join Us

Don’t miss the Experience On Main Street Conference 10 July 2024 at University of the Arts, London: Central St Martins, where you’ll gain insights, network with industry leaders, and discover innovative solutions for transforming urban spaces.

Spaces at this years Conference are limited, visit our registration page to secure your tickets.